Consolidated website for NBU
Nyenrode Business University is the only private university in the Netherlands, founded in 1946 for and by the business community. Nyenrode offers intensive academic courses and short and long programs in the fields of business, management, accountancy, controlling and tax law. Nyenrode also conducts scientific research in these areas.
After an extensive preliminary phase, Nyenrode asked Fenêtre to take on the total solution for the realization of its new website: interaction design, graphic design and technical realization.
Complete corporate website with the full range of training courses at a glance
Complete corporate website with the full range of training courses at a glance
During the development of this website, the Agile project approach was used. Each sprint started with mapping out Nyenrode's wishes. Subsequently, the graphic design was developed based on the interaction design, after which the technical realization of the website was started. Priorities were determined using the MoSCoW method, while user stories were used to ensure that everyone was working in the same direction.
The new marketing optimized website uses the Progress Sitefinity CMS. With this content management system (CMS), Nyenrode's marketers and program managers can easily manage the content of the website themselves and add events such as open days.
In addition to the interaction design and the technical realization, Fenêtre was responsible for the graphic concept and its elaboration together with Dutch design studio Plans&Pixels. With the important goal of generating conversions. The design uses a lot of its own images, in order to connect with the target audience of the university, this increases effiency of marketing with the website. The images give the website the familiar Nyenrode look and feel and are intended to inspire and convince students to follow a course at Nyenrode.
An important element for the Nyenrode website is the 'Newsroom' with more than 1,250 articles. Just before going live, Fenêtre automatically transferred these news articles to the new website, so that they have been preserved and are directly accessible to everyone. By means of redirects, the old URLs are still accessible, external links to the articles remain active.
The website is hosted by Fenêtre, but the user security is directly linked to Nyenrode's ADFS so that CMS users can log in via SSO (Single Sign On).
Result
- Modern, clear website with a mobile-friendly design for the only private university in the Netherlands.
- Easy to manage website content in Sitefinity CMS Online Marketing Edition.
- Structured, extensive website editing with different roles and rights.
- Registrations for courses and events directly in ClickDimensions marketing automation software.
- A well-filled news archive and redirects of almost 2,500 old URLs to the new website pages.
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